This winter has definitely been a sterling season for Missguided. Until recently, this internet style haven has been relatively under the radar. But now, thanks to a group of followers including glam celebrities and bloggers in the know, every girl looking for trend led styles on a shoestring knows exactly what to type in to her URL.
If you see a girl in a gorgeous stand-out dress in town, she'll probably reply that it was an absolute steal from Missguided. The chic girl in 6 inch studded pumps? Again Missguided. And that statement blazer? Yep you've guessed it, its gonna be from Missguided.
A religious celeb following is key to any brand's popularity in the fame saturated society we live in. Bloggers are essential in the brands success, the bubble up spread of style in the noughties is gaining momentum- bloggers are creating collections for retailers, writing for magazines, being featured in papers. Such is their increasing importance to fashion that Missguided even have a facebook album dedicated to how bloggers wear their clothes. This is a clever marketing strategy, combining both the crucial importance of social media and ecommerce to brands nowadays, and 'normal' people wearing the clothes. The combination of the universal appeal of bloggers and the glamorous sheen that celebrities leave in their shadow, is one that has worked in Missguided's favour.
Not only do they have a clever marketing department, but also a very talented bunch of designers. The clothes are wearable, fashion forward and affordable- the holy trinity of a succesful retail operation!
~The BN1's Missguided A/W 12 Edit~
I want all of them in my life and in my wardrobe. Payday please come sooner! The best bit is that the website gets update daily with new drool worthy looks. Nice for us! I think we all deserve a few christmas treats for ourselves, don't you?
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